Timid Salespeople Have Skinny Children!
By Gail Pelto
An old adage which still rings true today is, “Your Net worth is equal to your Network.” Your business grows faster when you form relationships with people you know, like and trust and who know, like and trust you. They will be more likely to send business to you. Why market alone when you can have an army out there touting your attributes and working for you? As a business professional you want to associate with the best people in their fields. It helps you grow as a professional and creates a network of people you can confidently send business to and get business from.
A few years back I found a new and somewhat different networking group called Master Networks and we now have a chapter in Destin. Like many other networking groups, we meet regularly, we have one seat in the chapter per industry, and we share referrals once we have gained the trust of our fellow members. Plus, this group has meeting agendas for creative thinking and sharing of best business practices including how to master the skill of networking effectively.
Now, as a consumer, why is it important for you to hire a businessperson who strategically networks? Let’s take my profession, real estate agent—what is the value to you as a seller or buyer of real estate in hiring an agent, like me, who networks efficiently and effectively:
For sellers, a great networker has more skills to drive more traffic, more buyers to your property.
For buyers, a great networker has more access to finding opportunities that are not readily available to non-networkers.
A great networker is naturally better at marketing. They know how to find opportunities – they are trained to connect people with other people.
A great networker has more marketing channels through their networks…that army I mentioned above!
A great networker draws to them a network of the best people…some you may need i.e. inspectors, repair specialists, HVAC people, landscapers, bankers, insurance writers, mortgage lenders, chiropractors, dentists—a buyer or a seller! The list goes on!
40% of buyers come through a referral network or through the connections of the agent, and that percentage is much larger than any other buyer resource.
As a trained networker, first and foremost, I am not timid—it is easy for me to ask, “Who do you know who….” Trained networkers know how to look for and ask for business (and therefore do not have skinny children). So, the next time you are ready to hire a real estate agent, or any business professional, ask them, “How big is your network?” Because the bigger their network, the more knots in their net, the more fish they can catch, right? And if there are gaping holes in their net, well…not so much.
Gail Pelto is a full-time real estate professional and new agent mentor with Keller Williams. She is also a Board Member with the Rotary Club of Destin as well as the Mattie Kelly Arts Foundation and is the current president of the Destin Chapter of Master Networks. For information about real estate or If you are a local business professional and would like to learn more about Master Networks, please call her at 850.374.0454 or email to firstname.lastname@example.org. On Facebook, Destin Agent Gail – Emerald Coast Realtor and Master Networks, Destin Chapter.